.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in venture capital each year, have actually brought up nearly $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That decline is because of market concentration, heightened regulatory pressures, and also financial uncertainties.ADWEEK consulted with 5 VCs that remain to buy adtech providers, even with these obstacles, concerning what they are actually seeking and what they stay away from. Possibly unsurprisingly, these clients are targeting chances in privacy-focused modern technologies as well as industry-specific places including linked TV.